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For Women Who Read the Ingredient Label

Helping your skin thrive naturally

the original lash & brow balm in a tube

the eye balm™

With over 1,200+ five-star reviews, The Eye Balm™ has become a must-have in skincare routines everywhere. Known for its ability to hold a lash curl all day while deeply nourishing and conditioning, it offers a natural alternative to clear mascara. Versatile and effective, it also doubles as a brow balm and multipurpose eye treatment, making it a staple for women seeking clean, effective skincare.

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where nature & science meet

herbal lash serum

Our new Herbal Lash Serum brings together the best of science with herbal folk traditions. This groundbreaking formula is double-infused with eight carefully selected herbs and crafted with three of the most effective lash-growth peptides available. The outcome? A one-of-a-kind serum that delivers visible results without compromise.

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Products formulated with your health in mind

REAL INGREDIENTS, REAL RESULTS

A woman uses the Jade Facial Stone on her face.

Bye, Puffy Skin!

Support lymphatic drainage, calm the nervous system, relieve muscle tension + tightness, clear congestion + buildup, and increase the flow of oxygen and vital nutrients to the skin. 

A close-up shot of a woman applying The Eye Balm™ to her eyebrows.

The Eye Balm™

Goodbye clear mascara and other questionable ingredients to hold an eyelash curl and promote hair growth. The Eye Balm™ is the first of its kind and is used by thousands of ladies to promote lash & brow growth. It helps with fine lines + dark circles around the eye area, and it holds a beautiful eyelash curl - naturally.

A smiling woman holds the Awake Coffee Serum with a drop of serum running down her cheek.

Packed with Vitamins A, C, and E, as well as other plant compounds that fight free radicals, inflammation, redness, acne, hyperpigmentation, and fine lines.

A close-up shot of a woman scooping the Sweet Dreams Glow Balm out of the jar with her fingers.
A smiling woman holds a jar of the Sweet Dreams Glow Balm while applying it to her face.

glow girl, glow!

Sweet dreams, healthy skin!

Aging is a privilege to be gracefully embraced.

100% natural skincare

organic & non-gmo ingredients

non-toxic & hypoallergenic

cruelty-free & ethically-sourced

handcrafted in the usa

over 20,000+ ladies served. since 2017.

over 3,500+ five-star reviews

★★★★★

"I never leave reviews but wow this balm does it all. Better than any clear mascara in clean ingredients and in quality. It gets the job done better than anything else I have tried. My lashes stay curled in humidity, cold, anything and they still look the same when I get home from a sweaty eight hour day at work. Could not recommend enough!"

- Indiana G. -

★★★★★

"I bought the trial size of the Blue Tansy Ultra Rich Moisturizer. Wanted to try it and make sure I liked it, and it didn’t break me out. I’ve used it daily and it is wonderful. The smell is heavenly, it goes on smoothly, and my skin feels moisturized and smooth. I can’t recommend it enough. Ordering a full size!"

- Alison M. -

★★★★★

"I’ve been using the serum for 12 weeks coupled with the original eye balm and have been blown away by the results! Noticeably longer, thicker lashes and no irritation to my eyes! I love this product and how clean it is and would highly recommend!"

- Karina P. -

★★★★★

"I've used the Firming Collection since 2018. With my extremely sensitive skin and allergies on top of it, I was initially nervous to try it out. However, after just a few weeks' use, my skin felt amazing. Super soft, no acne, and a really nice glow. Since then, I often get compliments on my smooth complexion. 6 years on, and I still order this every 4 to 6 months. Highly recommend!"

- Julia I. -

★★★★★

"Impressed! I’m currently pregnant & I started getting break outs at the very beginning of my pregnancy. It was terrible & none of my normal cleansers/creams were working, so I decided to give this a try. Within 2 weeks my face was clear! I’ve been using this for a couple months now & haven’t had a breakout. I’m normally skeptical of all natural products, but this stuff is amazing. Definitely recommend!"

- Morgan W. -

Blog posts

Woman holding Skin Balm Apothecary Nourish Conditioner outdoors.

A Holistic Guide to Dandruff and Dry Scalp

A Holistic Approach to Dandruff: Supporting a Healthy Scalp From the Inside Out! It’s often talked about as though it’s simply genetics or something that randomly happens. But what if you discovere...

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Why We'll Never Sell the Fear of Aging

Why We'll Never Sell the Fear of Aging

 Hi, there 💚 There is something you'll never hear us advocate for at Skin Balm Apothecary: "anti-aging." The beauty industry has built billions of dollars around convincing women to "fight wrinkles...

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The Biggest SPF Mistake Most People Make

The Biggest SPF Mistake Most People Make

July is UV Safety Month! Very exciting stuff, I know. So, it seemed like the perfect opportunity to talk about something that is often misunderstood, and that is how sunscreen actually works and ho...

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