The Differences Between The Herbal Lash Serum & The Eye Balm™

How Our Herbal Lash Serum Differs from The Eye Balm™... and Why They’re a Power Duo for Your Best Lashes (and Brows)!

With the launch of our Herbal Lash Serum coming soon, we know it’s time to get into the details of this highly anticipated and requested topic. After several rounds of testing and reformulating for best results, we feel confident we are bringing you a hormone-free, toxin-free, pregnancy- and breastfeeding-safe lash serum that is different from anything else we can find on the market (more on that in the future!).

If you are already part of the SBA fam, you have probably used, or at least heard of, our flagship product, the first lash and brow balm in a tube, The Eye Balm™. This product that started the SBA story is beloved for conditioning, nourishing, and protecting your lashes and brows, helping them stay soft and healthy. In return, many people experience lash and brow growth from the extremely nourishing, rich ingredients in The Eye Balm™ formula. The firmer formula is our best-selling option because many of you love to use it to hold that lash curl all day! The softer formula provides all the same benefits in a softer texture.

Because of the amazing benefits and growth The Eye Balm™ has shown to produce, we want to beat you to the question! You may already be wondering, “What is the difference between The Eye Balm™ and the new SBA Herbal Lash Serum?” Well, we're answering that question today!

First, let’s give a little reminder of how conventional lash serums work. We covered this in full in a blog a couple of weeks ago! Read it here.

Conventional lash serums often use prostaglandin analogs, hormone-like chemicals that force lashes to grow longer by artificially extending the growth cycle. These ingredients are so harsh they can cause redness, irritation, itching, eyelid darkening, and even permanent changes in eye color and vision. 

Now, let’s talk about the differences with this info in mind.

The Eye Balm™ does not extend the lash growth cycle or contain ingredients that do so; however, our Herbal Lash Serum does. Keep reading! The Eye Balm™ deeply conditions and nourishes the lash line (or brows), which for many naturally results in lash and brow growth when they begin to care for and protect the lashes they have.

In contrast, our upcoming Herbal Lash Serum does naturally extend the lash cycle, helping lashes grow longer. We achieve this with a naturally derived, non-toxic peptide blend. It works differently and safely than toxic prostaglandin analogs because it naturally stimulates keratin production in your lash follicles to encourage longer, thicker growth without disrupting your body’s natural processes or risking the common toxic side effects that come with prostaglandin analogs.

Why include the peptide? Because we wanted to ensure this serum, unlike other natural lash serums on the market that only contain herbs, butters, oils, and botanicals, actually extends the lash cycle to mimic similar growth from conventional serums but without the toxins and major issues that come with most lash serums. Same natural SBA standard, but with more oomph from science-backed, naturally derived ingredients.

In fact, in studies, a very small concentration of this peptide increased lash length and density by 25–30% over time, making it a powerful yet safe addition to your lash care routine. Unlike hormone-based lash serums, this peptide supports your natural lash cycle without irritation, risk of eye color change, or the visible discoloration that comes with conventional serums.

Let’s not forget that while the peptide extends the lash cycle, the base of our serum is a slow, solar herbal infusion, using the warmth of the sun to gently extract the full spectrum of nutrients without damaging them. The herbs in The Herbal Lash Serum are proven to promote growth, with potent yet gentle herbs chosen specifically for the sensitive area of your eyes and proven hair growth abilities.

So, you're already beginning to see the big differences between The Eye Balm™ and our Herbal Lash Serum!

Key Differences: 

1. The Eye Balm™ conditions and nourishes the lash line (and brows) and creates a perfect canvas for growth while helping hold that lash curl.

2. The Herbal Lash Serum works at the root with peptides and herbal oils to intentionally extend your lash cycle and boost new growth, without the yuck prostaglandin side effects.

Each has its own role, and together they’re the perfect duo for healthy, thick, long, beautiful lashes.

If you want the best results from both products, we encourage you to use both in tandem! Stay tuned for our full tutorial on how to use them together for max lash growth results. There's a few key things to follow though... sharing soon!

We didn’t just want to make another natural lash serum that may or may not give visible results; we wanted one that we knew, with its natural and non-toxic ingredients and peptides, would give you the best shot at naturally achieving long, lush lashes without exposing your body to toxins and hormone disrupting ingredients.

Here's to your best lashes, naturally. 

-Brier C.