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Skincare rooted in nature since 2013

Your best skin, naturally

LAUNCHING OCTOBER 10!

herbal lash serum

Say goodbye to harsh chemicals and hello to The Herbal Lash Serum - where nature meets science. This powerful formula is double-infused with eight carefully selected herbs and crafted with two of the most effective lash-growth peptides available. The outcome? A one-of-a-kind serum that delivers visible results without compromise.

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FIRST OF ITS KIND

LASH & BROW BALM IN A TUBE

With over 1,000 five-star reviews, The Eye Balm™ has become a must-have in skincare routines everywhere. Known for its ability to hold a lash curl all day while deeply nourishing and conditioning, it offers a natural alternative to clear mascara. Versatile and effective, it also doubles as a brow balm and multipurpose eye treatment, making it a staple for women seeking clean, effective skincare.

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Products formulated with your health in mind

REAL INGREDIENTS, REAL RESULTS

A woman uses the Jade Facial Stone on her face.

Bye, Puffy Skin!

Support lymphatic drainage, calm the nervous system, relieve muscle tension + tightness, clear congestion + buildup, and increase the flow of oxygen and vital nutrients to the skin. 

A close-up shot of a woman applying The Eye Balm™ to her eyebrows.

The Eye Balm™

Goodbye clear mascara and other questionable ingredients to hold an eyelash curl and promote hair growth. The Eye Balm™ is the first of its kind and is used by thousands of ladies to promote lash & brow growth. It helps with fine lines + dark circles around the eye area, and it holds a beautiful eyelash curl - naturally.

A smiling woman holds the Awake Coffee Serum with a drop of serum running down her cheek.

Wake your skin up!

Packed with Vitamins A, C, and E, as well as other plant compounds that fight free radicals, inflammation, redness, acne, hyperpigmentation, and fine lines.

A close-up shot of a woman scooping the Sweet Dreams Glow Balm out of the jar with her fingers.
A smiling woman holds a jar of the Sweet Dreams Glow Balm while applying it to her face.

glow girl, glow!

Sweet dreams, healthy skin!

Aging is a privilege to be gracefully embraced.

100% natural skincare

plant based ingredients

NON-GMO

cruelty-free

ethically sourced

Blog posts

The Differences Between The Herbal Lash Serum & The Eye Balm™

How Our Herbal Lash Serum Differs from The Eye Balm™... and Why They’re a Power Duo for Your Best Lashes (and Brows)! With the launch of our Herbal Lash Serum coming soon, we know it’s time to get ...

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Why You Should Skip Toxic Lash Serums: Herbal Lash Serum Coming 10/10

Announcing Our 100% Non-Toxic 'Herbal Lash Serum'. Launching 10/10. & Exposing The Risks Behind Conventional Lash Serums   The Hidden Risks in Conventional Lash Serums We love some beautiful ...

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What Makes SBA’s Lash Serum Truly Unique Among Lash Serums

***Yeah, we're pretty stoked too. More before and afters coming SOON! But for now, these results are undeniable. We wanted to show you just how amazing these results are in just 4-6 weeks... ima...

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"I absolutely love the Firming Serum!! I use it morning and night. It has toned and cleared my skin. My skin is glowing at 53. I love the scent and the that this serum does not clog your pores or feel heavy on your face. Your skin just soakes up all the goodness. Try it, I promise you will love it too!"

Lisa

"Not only is the scent absolutely amazing, but the Blue Tansy Moisturizer is the perfect night cream for my face. Since I started using it last month, I’ve seen such a difference in the fine lines around my eyes. Love this product! (I’m buying the big one next time!)"

Dana

I LOVE the Clarifying Cleanser! I started using it a few years ago. It has a light, pleasant smell. I like that it foams up a little bit. Now that I’ve used this cleanser, nothing else feels as good and as pure. Do yourself a favor and just get the trio set with the cleanser, toner, and serum. They’re all amazing together.

Holly